Don’t give up, differentiate! So I sat down on Monday to get started on keyword research and develop a strategy for making this site, and ultimately my business, successful in the Burlington, VT area.  I knew I wanted to provide services in the web design and marketing field, but had not put in much thought beyond that.  What I found in my research was initially very frustrating, but on further inspection, is a huge opportunity. The first thing I did on Monday was sit down at my computer, pull up Google, and search for the best term I could think of to find my business: “Burlington...

I am in the process of setting up this website, here is the basic process for any of you that might be curious… Install the latest version of WordPress . Find a suitable theme with the proper rights.  I use themes that are free, can be modified to my taste, and that can be used for businesses Configure the wordpress install to have the proper url structure, figure out hierarchy, make pages. Install plugins. I am currently in the process of activating and configuring Sociable, All-In-One SEO Pack, Google XML Sitemap, & Contact Form 7. You can find these and more plugins at WordPress.org/extend/. Write...

I thought about calling this company Burlington Bits, but wanted to think (8x) bigger… Burlington Bytes is a start-up e-Business company operated by Pete Jewett out of Burlington, VT. I’ve been working in the digital space for the last 12 years doing everything from running an eBay consignment store, to making micro chips, chasing our lake monster,  to optimizing websites for car dealerships. Along the way I’ve kept myself busy on the side by designing websites and various internet campaigns for small businesses. I’ve seen a small uptake in people requesting my services...