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Goodnight Moon VT – Relaunch

I’ve been working on Goodnight Moon’s website over the last month to help them make a big sales push over Labor Day.  They’ve got a new WordPress site with a custom theme and search engine optimized content.  I’ve set up an adwords campaign that is generating a ton of leads,...

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SESNY Day 1, Keynote Panel

Posted by Pete | Posted in SES NYC Conference | Posted on 23-03-2010

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Keynote Panel – Search Marketing: Analyze This onlinemrkting: SEO is also optimizing for the users who search & not only for search engines who index your site, great quote heard at #SESNY clearsearch: RT @katemats: “Even if you have prominent position on organic, buying paid search will help with total click through and conversion.” #sesny paulbaranda: Brad Hill of Weblogs, AOL says SEO has changed into a behavioral issue, influences by facebook and digg, increasing virality #sesny glenngabe: Debate going on about shifts in power. Google, Facebook, Twitter, etc. Search vs....

SESNY Day 1, Session 2

Posted by Pete | Posted in SES NYC Conference | Posted on 23-03-2010

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Successful Information Architecture, Achieving Success with Improved Ads Quality, SEO Performance Marketing – Paid Search is Accountable So Why Not SEO?, Managing a Global SEO Campaign conversion_doc: RT @dominik_johnson: less is more as well on #facebook. keep as simple as it can be! i like ;o) but beware to have the right landingpage! #cro #conversion #sesny markmitchell: Just got a tour of the Facebook ad platform from them. For certain products this IS amazing. #sesny DanInTheCity: Universal Studio theme park told just 7 bloggers about the new Harry Potter ride. Within 24 hrs millions...

SESNY Day 1, Session 1

Posted by Pete | Posted in SES NYC Conference | Posted on 23-03-2010

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How To Become a Link Magnet, Search: Where to Next, Introduction to Analytics, Digital Asset Management, Introduction to Search Engine Marketing glenngabe: Building blocks for link magnetism: build a personal brand. Understand why you want links. rankings, clients, recognition, etc. #sesny state_ofsearch: Many of us are optimizing for the textual web, but it’s a more interactive web. #sesny IETraining: Pick a unique social media handle to make ur brand unique #sesny adcenter: Stefan up now talking about a “Web of Objects” – real-time firehoses, services, devices & multimedia...

#SESNYC Keynote Tweetroll

Posted by Pete | Posted in SES NYC Conference | Posted on 23-03-2010

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The best tweets, in my opinion, from the keynote at SES NYC.  Enjoy Stay tuned for more. <Keynote> MerryMorud: Brands- you don’t need to tell EVERYBODY (& their moms) about new products/services just tell the few RIGHT people. -@dmscott #sesny leeodden: #SESNY Audience poll: have you responded to direct mail? 0-5% Phone book 3-5% Google 100% Social Network 85% @dmscott state_ofsearch: He now talks about a dentist in Boston who advertised in the yellow pages and was looking for a better way #sesny state_ofsearch: she started a blog “healthy mouth, healthy sex”. She then...

SEMPDX Searchfest 2010 Conference

Posted by Pete | Posted in SEMPDX Searchfest | Posted on 10-03-2010

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SEO, SEM, and Social Media Tips via twitter from SEMPDX 2010 aka… the world’s longest blog post I’ve found that these search/seo/sem/social conferences are more valuable for gleaning information when you follow them via twitter.  I can follow along while I work, “attend” all the sessions at once, and only get the best info thats made it through the attendees’ B.S. filter.  And attending is free! You just need to get the twitter hash tags that the attendees are using, and follow along.  Very simple! In this case, the tags were #SEMPDX & #searchfest. ...