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Goodnight Moon VT – Relaunch

I’ve been working on Goodnight Moon’s website over the last month to help them make a big sales push over Labor Day.  They’ve got a new WordPress site with a custom theme and search engine optimized content.  I’ve set up an adwords campaign that is generating a ton of leads,...

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SESNY Day 1, Keynote Panel

Posted by Pete | Posted in SES NYC Conference | Posted on 23-03-2010

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Keynote Panel – Search Marketing: Analyze This onlinemrkting: SEO is also optimizing for the users who search & not only for search engines who index your site, great quote heard at #SESNY clearsearch: RT @katemats: “Even if you have prominent position on organic, buying paid search will help with total click through and conversion.” #sesny paulbaranda: Brad Hill of Weblogs, AOL says SEO has changed into a behavioral issue, influences by facebook and digg, increasing virality #sesny glenngabe: Debate going on about shifts in power. Google, Facebook, Twitter, etc. Search vs....

SESNY Day 1, Session 2

Posted by Pete | Posted in SES NYC Conference | Posted on 23-03-2010

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Successful Information Architecture, Achieving Success with Improved Ads Quality, SEO Performance Marketing – Paid Search is Accountable So Why Not SEO?, Managing a Global SEO Campaign conversion_doc: RT @dominik_johnson: less is more as well on #facebook. keep as simple as it can be! i like ;o) but beware to have the right landingpage! #cro #conversion #sesny markmitchell: Just got a tour of the Facebook ad platform from them. For certain products this IS amazing. #sesny DanInTheCity: Universal Studio theme park told just 7 bloggers about the new Harry Potter ride. Within 24 hrs millions...

SESNY Day 1, Session 1

Posted by Pete | Posted in SES NYC Conference | Posted on 23-03-2010

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How To Become a Link Magnet, Search: Where to Next, Introduction to Analytics, Digital Asset Management, Introduction to Search Engine Marketing glenngabe: Building blocks for link magnetism: build a personal brand. Understand why you want links. rankings, clients, recognition, etc. #sesny state_ofsearch: Many of us are optimizing for the textual web, but it’s a more interactive web. #sesny IETraining: Pick a unique social media handle to make ur brand unique #sesny adcenter: Stefan up now talking about a “Web of Objects” – real-time firehoses, services, devices & multimedia...

#SESNYC Keynote Tweetroll

Posted by Pete | Posted in SES NYC Conference | Posted on 23-03-2010

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The best tweets, in my opinion, from the keynote at SES NYC.  Enjoy Stay tuned for more. <Keynote> MerryMorud: Brands- you don’t need to tell EVERYBODY (& their moms) about new products/services just tell the few RIGHT people. -@dmscott #sesny leeodden: #SESNY Audience poll: have you responded to direct mail? 0-5% Phone book 3-5% Google 100% Social Network 85% @dmscott state_ofsearch: He now talks about a dentist in Boston who advertised in the yellow pages and was looking for a better way #sesny state_ofsearch: she started a blog “healthy mouth, healthy sex”. She then...