Social media is the hottest thing since the Snuggie, and your business’ CMO is probably eager to  invest money in social media initiatives in 2010.  I found an awesome graphic while I was browsing Reddit.com today, and figured it would be a great resource to start a conversation about setting realistic business goals and managing client expectations during social media campaigns. What is Social Media? The concept of social media has been evolving since the web’s first Bulletin Board Systems (BBS), email, and Usenet discussions systems enabled people to collaborate and communicate...