Google Webmaster Tools – Fix Mobile Usability Issues

Google Webmaster Tools – Fix Mobile Usability Issues

News & Updates

If you have Google Webmaster Tools configured on your non-responsive site, you’ve probably received the following email:

Fix mobile usability issues found on

This email is related to Google’s upcoming algorithm change which is rolling out starting on April 21.   We all know that more and more users are browsing the internet on their mobile devices, this algorithm aims to make sure that Google is showing these users websites that are optimized for their devices.  Google has stated that this is a yes/no signal, your site will either be seen as mobile-friendly, or not.  Sites that are not mobile-friendly will no longer show up on mobile devices. Take a moment and run your website through Google’s Mobile-Friendly Test.

If your result says “Not mobile-friendly”,  you should take immediate steps to ensure you’ll be listed in mobile Google results after April 21. 

Contact us today!

Need help making your website mobile-friendly? We can help!

Google Algorithm Update

Google Algorithm Update

News News & Updates

Yesterday Google released more information regarding the search algorithm update they have been discussing for the past couple months pertaining to mobile search traffic.  As part of this release there are two key changes. 

1)  The most critical update will be introduced on April 21st using mobile-friendliness as a ranking factor when displaying results on mobile phones.  This follows the recent trend that places increasing importance on usability for mobile devices.  As of May 2014 for the first time Mobile device usage exceeded traditional desktop/laptops.

 Mobile traffic stats:

  • Global mobile data traffic grew 69% in 2014.
  • 70% of time spent on social networks is done on mobile platforms(up 55% in one year)
  • Facebook drives 24% of all mobile traffic
  • 35% of all organic search traffic is conducted through Android, iPhones, or a tablet.
  • 60% of all online traffic is now on mobile. This number in large part by mobile apps such as Pandora, Facebook, and Twitter.






With mobile traffic growing at such an aggressive rate there is a sense of urgency to ensure your website can maintain its rankings.  If you are unsure whether Google views your website as mobile friendly visit this tool they are providing which will scan and report issues it finds:

If you do not have a mobile friendly website contact your website provider or a trusted web developer to inquire about getting mobile optimized.

2)  The other update that Google has announced, which goes into place immediately, is incorporating active apps to help dictate search results.  From Google’s announcement:

“Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who

have the app installed. As a result, we may now surface content from indexed apps more prominently in search”.

The full effects of this change remain to be seen but are again solidifying their shift to mobile usability and pertinent content.

Contact the Burlington Bytes team for any questions or help on becoming mobile friendly, (802) 472-1174 or

Update your website before the holiday rush

News & Updates

The hoiday shopping season is fast approaching and we all know that customers are going to be hitting their favorite retailers in droves in the coming weeks. Does your website need some tweaks in preparation? Contact us!

Here are some of the ways we can help with that:

  • Optimize your website with a mobile friendly version
  • Turn on advertising and get a $200 AdWords credit
  • Improve your rankings with SEO link building
  • Update your holiday hours of operation
  • Create “Holiday Focused” content on your landing pages and social media platforms
  • Highlight new brands or sales

Get the most out of your website this holiday season. If you have any questions or want to know more about what we do, please give us a call at (802) 472-1174.

We look forward to hearing from you!

We say “Goodbye and Good Luck” to our previous Copywriter and Social Media Strategist, Amanda Shepherd and welcome a new member to the team!

News & Updates Uncategorized

A few weeks ago, Amanda accepted a position as Web Developer at Vermont Public Radio and we couldn’t be happier for her. Her attitude and dedication to the profession has contributed to where she is today. She played an important part on our team and we will miss having her around. We hope she’ll still make it to our Christmas Party next month.

We hoped to fill Amanda’s shoes with someone who possessed a friendly demeanor, tenacious work ethic and valuable skill set. After searching and searching for the perfect candidate, hoping to find the best woman for the job, we found who we were looking for.

We welcomed Emily Bellmore to join the Burlington Bytes team on November 10th. Emily, or “Boo” as some of her friends and colleagues call her, lives here in Burlington and has for fourteen years. She received her Public Relations degree from Champlain College in 2007. It was then that she decided the great state of Vermont was going to become her permanent home. After graduation she landed a job at American Flatbread Burlington Hearth. As she moved from host to server, manager to bartender, she realized a perfect opportunity to utilize her degree. In 2010, she designed a Social Media Coordinator position aimed at streamlining the restaurant’s marketing strategies. Since its inception, she has been responsible for planning events, community outreach and managing various social media platforms.

Emily currently serves as a mentor for the Boys and Girls Club, and has been with the same mentee for almost seven years. In her free time, she loves to travel, go hiking, biking and when it is not summer or fall, bowling in a local league.

We’re thrilled to have a new member join our team here at Burlington Bytes. We believe Emily will help our customers grow on all social platforms while maintaining a voice that is fun, motivating and exciting. We think “Boo” has what it takes, to not only work with a bunch of guys, (no really, the ratio is 4:1), but also a funny, fresh and meaningful attitude that will vibe great with our clients, goals, and workplace.

Welcome to the team!

Come Play with our Robot at Tech Jam and Enter to Win an iPad!

Come Play with our Robot at Tech Jam and Enter to Win an iPad!

Events News & Updates

If you’re going to the Tech Jam this Friday and Saturday (Oct 24th & 25th) stop by our booth to play with the robot that one of our developers created and shoot nerf arrows at action figures.

As if you need more incentive than that; take a photo of yourself playing with the robot, upload it to the social media platform of your choice, and use the hashtags #TECHJAMHUNT and #KILLERADVERTISING. Be sure to tag @BurlingtonBytes and if you complete the scavenger hunt throughout Tech Jam, you’ll be entered to win an iPad.

While you’re at our booth, why not chat about how we can help get your business more leads and customers through an amazing website and targeted advertising? Just saying…

See you at Tech Jam on Friday and Saturday at Memorial Auditorium. Admission is FREE!

Facebook Giveaway

Facebook Giveaway

Events News & Updates

Let’s be friends! Be sure to like our page on Facebook if you don’t already and enter below to win an awesome Chromecast. Contest ends October 31st. Good luck!

Enter to Win a Free Chromecast!

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By entering our Facebook Giveaway, you are also signing up for monthly newsletters from Burlington Bytes. You can unsubscribe at any time. This contest is not affiliated with Facebook in any way.

WordPress 4.0: What You Need to Know

News News & Updates

Last week, WordPress launched Version 4.0 named “Benny,” in honor of jazz musician Benny Goodman. The new version boasts easier content management, video integration, and more.

First things first: Do you need to worry about upgrading your site? If you’re one our clients, the answer is no. We’ve already updated all of our sites and worked out any kinks that came up along the way. If you’re not already on our hosting plan, learn more about it here. If you need instructions on updating your own site to WordPress 4.0, click here.

Once you’ve updated to WordPress 4.0, enjoy smoother content creation with a new details preview for all media items and an upgraded text editor that expands to fit your content as you write. Embedding videos and tweets into posts is now as easy as copying and pasting the URL into the editor. WordPress 4.0’s new feature instantly embeds it into your post or page, saving you time and energy.

We’ve all battled with finding the right plugin amongst the over 30,000 options in the WordPress plugin directory. But battle no more – In WordPress 4.0, they’ve improved the search capability, added new metrics, and made the plugin directory experience much more visual.

Have questions about WordPress 4.0? Send us an email or write on our Facebook Wall. Our developers are happy to help!

Use Google Callout Extensions to Maximize Leads

Use Google Callout Extensions to Maximize Leads

News & Updates

Google ad extensions is a powerful tool that keeps getting better.

This week Google AdWords Callout Extensions have been launched, allowing advertisers to show “additional text with search ads that provide detailed information about your business, including products and services you offer.” The callouts will be located in ads running at the top and bottom of the search results page.

Here is one example of how they could look:

Google Callout Extensions

Callout extensions are added and edited in the ad extensions tab at the campaign or ad group level. To be eligible to run these extensions, you must create at least two (and up to four) callouts per campaign or ad group. Google will look at the order of callouts, their length, and how they perform when deciding how many callouts appear and when they show.

Using Callout Extensions:

There are a number of features that will help your ads take full advantage of the new callout extension rollout. Callout scheduling allows you to decide when certain callouts show. This can be helpful if you run promotions certain times of the day, such as a dinner special at a restaurant or time sensitive sale at a retail store. To schedule callouts, go into the ad extension tab and click the callout extension link in the drop-down menu. Click the pencil icon next to the callout you want to schedule and then the “start/end dates, scheduling” link.

Another great feature is combining site link extensions with callout extensions to provide more context to your ad. As with everything else, Google rewards advertisers for relevancy. Providing callouts that provide context to site links or relate to desired actions will be favored. Other tips include keeping text short (12-15 characters per callout is recommended), being as specific as possible, capitalizing sparingly, and optimizing for mobile devices.

To get more tips and advice on digital advertising, like us on Facebook.

Position Filled – Entry-level LAMP developer

Position Filled – Entry-level LAMP developer

Careers News & Updates

This position has been filled but we’re growing. Skilled developers, feel free to submit a resume

Burlington Bytes is looking for a full-time LAMP web developer, entry-level is okay, as long as you’re ready to learn. Most of the work will be in PHP/JS/HTML/CSS with Apache servers, MySQL databases and GIT version control.  We build most of our sites in WordPress & Magento, but you should be comfortable in working in a variety of PHP frameworks and CMS’s as we do have some clients that require custom work.  Ideally, you should able to interface with clients on occasion.  We have a portfolio of 60+ clients and are growing rapidly.  Casual work environment with a great team.  If you’re interested, send a resume and cover letter to and we’ll be in touch.

From Print to Digital: Advertising in 2014

News News & Updates Testimonials

We’ve managed Over $1 million in digital advertising spend for our clients!

We’ve been managing our clients’ digital advertising campaigns since the end of 2011, and in that time both our company and the industry have grown significantly. Successful advertising is moving away from print, radio, and television, and moving towards digital. In the past three years, we’ve reached over $1 million on digital advertising, generating over 13,000 trackable leads for our customers (the actual number is much more).

So, what is digital advertising and why is it so successful? The digital advertising that we manage for our clients consists of two main components – Google Adwords and Facebook.

Google Adwords helps bring visitors to your website and in contact by:

  • Display Ads: Allows you to target specific demographics and websites to show banner ads to your target audience.
  • Re-Marketing: If a visitor comes to your website and leaves, you can show them display ads to bring them back and generate a lead/sale.
  • Pay-Per-Click: Paying to put your site at the top of search results and paying per clicks.
Pay-Per-Click Advertising

Pay-Per-Click Advertising

Facebook also allows for display ads, with the added feature of using their wealth of information on their users. We can target a very specific group of people with your company’s message on Facebook. The other type of advertising on Facebook is post boosting. If you’re running a sale, having an event, or want to get the word out to a large group of people, paying to promote your post (while also being able to target a specific group of people) gets great results.

One of our clients (Mike from Green Mountain Basement Solutions) has seen great success since we’ve been running his digital advertising campaign. He says,

“I used to stumble upon people who had work done and they would see me at a gas station or they would see our truck and they would say ‘geez, I just had some work done on my house, where are you located? So there was a constant questioning from people because they couldn’t find us on the Internet at all. You’re talking tens of thousands of dollars to fix a basement – it means something that they’re able to find us and now we’re the first, second, or third on that search. We truly believe our company is better than other companies, but if people can’t find us than we can’t get the chance to show them why we’re better or what we do. After two times of investing thousands of dollars, prior to finding Burlington Bytes, we didn’t have a presence at all. It’s made a huge difference –  It’s made a difference of our phone not ringing to ringing. There is a lot of consistency in our business now.”

The experts agree. A study from Magna Global found that digital media advertising revenue grew 17% in 2013 to $43 billion and is set to surpass total television advertising revenue by 2018. ( It makes sense – More and more people are not only on the internet and using computers, but are also browsing and using Social Media everywhere they go on their mobile devices.

We’ve expanded to keep up with the rapidly growing and changing market of digital advertising. In the fall of 2013, we hired Topher Liddle as our Director of Advertising and have seen a significant rise in both ad spend and leads for our customers. We work with advertising budgets of any size and are happy to help your business grow through successful digital advertising.

To learn more about our advertising programs, please contact us.