Use Google Callout Extensions to Maximize Leads

Use Google Callout Extensions to Maximize Leads

News & Updates

Google ad extensions is a powerful tool that keeps getting better.

This week Google AdWords Callout Extensions have been launched, allowing advertisers to show “additional text with search ads that provide detailed information about your business, including products and services you offer.” The callouts will be located in ads running at the top and bottom of the search results page.

Here is one example of how they could look:

Google Callout Extensions

Callout extensions are added and edited in the ad extensions tab at the campaign or ad group level. To be eligible to run these extensions, you must create at least two (and up to four) callouts per campaign or ad group. Google will look at the order of callouts, their length, and how they perform when deciding how many callouts appear and when they show.

Using Callout Extensions:

There are a number of features that will help your ads take full advantage of the new callout extension rollout. Callout scheduling allows you to decide when certain callouts show. This can be helpful if you run promotions certain times of the day, such as a dinner special at a restaurant or time sensitive sale at a retail store. To schedule callouts, go into the ad extension tab and click the callout extension link in the drop-down menu. Click the pencil icon next to the callout you want to schedule and then the “start/end dates, scheduling” link.

Another great feature is combining site link extensions with callout extensions to provide more context to your ad. As with everything else, Google rewards advertisers for relevancy. Providing callouts that provide context to site links or relate to desired actions will be favored. Other tips include keeping text short (12-15 characters per callout is recommended), being as specific as possible, capitalizing sparingly, and optimizing for mobile devices.

To get more tips and advice on digital advertising, like us on Facebook.

We’re Hiring – Entry-level LAMP developer

We’re Hiring – Entry-level LAMP developer

News & Updates
Burlington Bytes is looking for a full-time LAMP web developer, entry-level is okay, as long as you’re ready to learn. Most of the work will be in PHP/JS/HTML/CSS with Apache servers, MySQL databases and GIT version control.  We build most of our sites in WordPress & Magento, but you should be comfortable in working in a variety of PHP frameworks and CMS’s as we do have some clients that require custom work.  Ideally, you should able to interface with clients on occasion.  We have a portfolio of 60+ clients and are growing rapidly.  Casual work environment with a great team.  If you’re interested, send a resume and cover letter to and we’ll be in touch.

From Print to Digital: Advertising in 2014

News News & Updates Testimonials

We’ve managed Over $1 million in digital advertising spend for our clients!

We’ve been managing our clients’ digital advertising campaigns since the end of 2011, and in that time both our company and the industry have grown significantly. Successful advertising is moving away from print, radio, and television, and moving towards digital. In the past three years, we’ve reached over $1 million on digital advertising, generating over 13,000 trackable leads for our customers (the actual number is much more). So, what is digital advertising and why is it so successful? The digital advertising that we manage for our clients consists of two main components – Google Adwords and Facebook. Google Adwords helps bring visitors to your website and in contact by:
  • Display Ads: Allows you to target specific demographics and websites to show banner ads to your target audience.
  • Re-Marketing: If a visitor comes to your website and leaves, you can show them display ads to bring them back and generate a lead/sale.
  • Pay-Per-Click: Paying to put your site at the top of search results and paying per clicks.
Pay-Per-Click Advertising

Pay-Per-Click Advertising

Facebook also allows for display ads, with the added feature of using their wealth of information on their users. We can target a very specific group of people with your company’s message on Facebook. The other type of advertising on Facebook is post boosting. If you’re running a sale, having an event, or want to get the word out to a large group of people, paying to promote your post (while also being able to target a specific group of people) gets great results.

One of our clients (Mike from Green Mountain Basement Solutions) has seen great success since we’ve been running his digital advertising campaign. He says,

“I used to stumble upon people who had work done and they would see me at a gas station or they would see our truck and they would say ‘geez, I just had some work done on my house, where are you located? So there was a constant questioning from people because they couldn’t find us on the Internet at all. You’re talking tens of thousands of dollars to fix a basement – it means something that they’re able to find us and now we’re the first, second, or third on that search. We truly believe our company is better than other companies, but if people can’t find us than we can’t get the chance to show them why we’re better or what we do. After two times of investing thousands of dollars, prior to finding Burlington Bytes, we didn’t have a presence at all. It’s made a huge difference –  It’s made a difference of our phone not ringing to ringing. There is a lot of consistency in our business now.”

The experts agree. A study from Magna Global found that digital media advertising revenue grew 17% in 2013 to $43 billion and is set to surpass total television advertising revenue by 2018. ( It makes sense – More and more people are not only on the internet and using computers, but are also browsing and using Social Media everywhere they go on their mobile devices.

We’ve expanded to keep up with the rapidly growing and changing market of digital advertising. In the fall of 2013, we hired Topher Liddle as our Director of Advertising and have seen a significant rise in both ad spend and leads for our customers. We work with advertising budgets of any size and are happy to help your business grow through successful digital advertising.

To learn more about our advertising programs, please contact us.

We’re Getting Social!

We’re Getting Social!

News & Updates

We’re pleased to announce that we have a new addition to our team and services here at Burlington Bytes. Amanda, a Vermont native, recently started working with us and with her comes extensive social media and copywriting experience.

She has been writing her entire life and active on social media for most of it. She’s looking forward to working with a variety of different brands to help jumpstart their social media and blogging programs.

We know many small businesses want to focus more on blogging and social media, but may not have the time or resources in-house. We’re here to help with flexible packages to suit any business. Amanda is excited to start helping brands tell their story and connect with their customers better on a day-to-day basis. Contact us to learn more about our blogging and social media services.

We Support the One World Futbol Project

News & Updates

“A child can play to their heart’s content where there are no content hearts”

If there’s one sport that can unite people across cultures and continents, its soccer. Every kid, regardless of where they live, deserves a chance to play. In many areas around the world, kids are so driven to play soccer that they’ll bind plastic bags with twine, or play with empty plastic bottles. Even if they can find a traditional inflatable soccer ball, they aren’t durable enough to withstand play in streets, villages, and pastures and end up deflating within days. The One World Futbol Project has created a ball that never needs a pump, and can be punctured multiple times while still retaining its shape and bounce. We just bought four balls to be sent to kids around the world, and ordered one to play with here at home.

Learn About the One World Futbol Project

New York Times Article on the Project

Watch “I Speak Soccer” on Hulu

Growing in the Garage

Growing in the Garage

News & Updates
  Jason had been helping me here and there with overflow work for about a year before joining Burlington Bytes full time in early June. Since then, we’ve spent our summer working out of a detached garage in the back of his property. The previous owner ran a business rebuilding race car engines out of the garage, so we’ve been putting in a lot of elbow grease to get it fixed up. Today our table/bar arrived from Vermont Farm Table and it occurred to me just how far we’ve come in the past couple months. We’ve pressure washed the grease out of the floors, painted all the walls and ceiling, removed some old work counters and replaced them with whiteboards, replaced the fluorescent shop lighting, and much more. This weekend we’re painting and sealing the floor and getting some rugs, as well as installing an additional window. We’re waiting on a living room set that should arrive next week, and are having an insulated garage door with windows installed. From there, we’ve just got to get the propane tank filled, and we should be ready for winter. I’m not sure how we’re going to keep two dogs amused once we have to keep the doors closed…




“A lot of great businesses started out in garages.” -Says Everyone

Its been interesting working out of a garage all summer, especially meeting clients here. We constantly hear variations of the same comment when people stop by: “A lot of great businesses started in garages.” At first it was a little embarrassing, but now that its looking more like a startup’s office, I’m really starting to embrace the paradigm that we apparently embody to our clients. Its nice to think that people are appreciating the technology and marketing skills that we’re bringing to our clients, and think we have the potential to be the next big thing. I started this little business in a spare bedroom in my home, now we’re putting together a team and adding space in the garage, and hopefully next summer we’ll be looking into moving into a nice commercial space. Anyway… time to stop rambling and get back to work. Thanks for reading! – Pete

Its really rewarding to grow our business by growing our clients’ businesses.

Stop by the garage and say Hi!