SEO
What is Search Engine Optimization?
So you’ve spent thousands of dollars to get a professionally-designed website for your business, and you’ve spent hundreds of hours uploading your products and tweaking their descriptions, calculating shipping costs, and ensuring that your customers can find just what they’re looking for. You launch the website… and wait.
Building a website without an SEO strategy is like setting up a store in the desert. You might have the lowest prices, the best products, amazing customer service, or all of the above, but very few people are going to walk through the door.
Search Engine Optimization is the art of getting search engines like Yahoo, Google, and Bing to find your site, and to display it at the top of results for relevant searches. When a potential customer goes online to look for products, services, or information, they’ll most likely run a search on one of the major search engines.
The first step in SEO is getting your site indexed, or added to the search engine. You can do this by visiting my Submit to Search Engines page. In a couple weeks you should (hopefully) show up when someone searches for your business name.
Vermont Search Engine Optimization Services
The next major step is optimizing your site for search engines. Each search engine has its own top-secret algorithm to decides the order that results will display on their pages. We know algorithms take a variety of factors into account, including but not limited to, age of the site, number and quality of links to the site, content on the site, and the location of the site. You don’t need to understand this part of the puzzle, this is where I come in.
I’m willing to offer a lot of free help through this website, but my secret SEO sauce is my bread and butter. I’ve spent more than a decade (since 1997) developing websites and studying how to get search engines to flood them with targeted traffic. If your website feels like a store in the desert, we can work together to turn it around. Whether you’re selling mattresses or organic dog biscuits, opening a restaurant, or selling your services as a wedding DJ, I can turn your site into a money making machine.