Hey Maine, we’re coming back home!

News

Every time I meet a new client they ask where my accent is from.  No, I’m not from Boston, I’m from Maine. 

My co-founder and I were both born and raised in Maine.  We met while attending Champlain College in Burlington, and chose the “West Coast” as the location to start our business and our families.  Over the past 7 years, Burlington Bytes has grown to a team of 22 with a portfolio of over 300 clients.  When we started discussing how to expand into new markets, setting up shop in Portland was the obvious choice.  When we found a spot in the State Theatre, it was a done deal. We love Maine, and we’re planning on racking up some major mileage on Route 2 in the coming years.

Here’s a rundown of the services that we offer to businesses and organizations of any size:

Website Design & Development

We typically focus our website design and development on two core open-source platforms.  95% of our websites are built on WordPress, the other 5% are large e-commerce stores built on Magento.  Our websites are beautiful and functional, if you can dream it up, we can write the code.  Whether you need a simple lead generation site, or a complex enterprise website with API integrations, we’re your team.  We also frequently partner up with marketing departments and agencies to do their technical heavy lifting on projects.

Website Hosting & Support

We can host websites at any scale and have a support team at the ready to keep your website updated and help out with any problems that might arise.   We have a variety of packages to suit any business, from cost-effective cloud hosting to on-demand enterprise server clusters.  You can rest assured that we’ll keep your website backed-up, secure, and loading lightning fast.  We’ve worked with a client to host their website while they pitched on Shark Tank, and we handled the server configuration for live streaming of the 2017 Maine High School Basketball Tournament.

Digital Advertising & Marketing

Our digital marketing team will drive traffic to your website with SEO, and paid advertising platforms like Google AdWords and Facebook Ads. We offer A/B testing services to help you maximize your website’s ROI, and prove our results with custom reporting in Google Analytics.  Let’s drive more visitors to your website, and convert those visitors into paying customers.

You can get there from here, get in touch!

 

Sticker Promotion: Enter to Win $250!

Sticker Promotion: Enter to Win $250!

Blog News

The World’s Crappiest Social Media Promotion Ever

Burlington Bytes is crowdsourcing our latest promotion and challenging our fans, friends of fans, and friends of friends of fans to stick the Burlington Bytes logo sticker in the most creative places possible. If you snap a photo of the Burlington Bytes sticker placed somewhere creative then tag Burlington Bytes, you could win a whopping $250.00 and never work again for the rest of your life. If the $250.00 isn’t exciting enough for you, wait there’s more! Your sticker image may also be featured in the upcoming Burlington Bytes calendar… but stay tuned on that because if the calendar is anything like this promotion it might also fall completely flat on it’s face.

Follow the steps below and we look forward to wading through your not-so-safe-for-work submissions on Facebook & Instagram.

To Enter:

Step 1: Fill out the form at the bottom of this page and send us your physical mailing address.

Step 2: We’ll mail you Burlington Bytes logo stickers to use for the promotion. 

Step 3: Once you get those stickers, place said stickers in the most creative places you can think of. We’re hoping for some quintessential Vermontiness, like the back half of a Cow somewhere roaming around in a pasture but we’re also open to any outrageously, crude and wildly inappropriate but hilarious placements of stickers. Let’s just try and avoid being extremely offensive…

Step 4: Take a picture of your sticker placement, post it to Facebook or Instagram then tag Burlington Bytes (Burlington Bytes@burlingtonbytes) in the image.

Step 5: Once we’re tagged, our expert panel of sticker placement engineers, who are experts mind you, will review your submissions and pick a winning photo. If you win, we’ll mail you your $250.00 Visa or you can come pick it up or whatever. I don’t know, this wasn’t my idea.

Terms & Conditions Apply

Fill out this form to enter:

Terms & Conditions 

NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING.

  1. Eligibility: The World’s Crappiest Social Media Promotion Ever contest is open only to those who sign up at https://www.burlingtonbytes.com/news/sticker-promotion-enter-win-250/ and who are at least eighteen years old  as of the date of entry.The Campaign is only open to legal residents of the United States, and is void where prohibited by law. Employees of Burlington Bytes LLC (“Burlington Bytes”), its affiliates, subsidiaries, advertising and promotion agencies, and suppliers, (collectively the “Employees”), and immediate family members and/or those living in the same household of Employees are not eligible to participate in the Campaign. The Campaign is subject to all applicable federal, state, and local laws and regulations. Void where prohibited.
  2. Agreement to Rules: By participating, the Contestant (“You”) agree to be fully unconditionally bound by these Rules, and You represent and warrant that You meet the eligibility requirements. In addition, You agree to accept the decisions of Burlington Bytes, in its sole and absolute discretion, as final and binding as it relates to the content of this Campaign.  You agree to abide by all applicable laws, rules, regulations and refrain from any illegal conduct (including defacing or trespassing upon the property of any third party)  in connection with your participation in the Campaign.
  3. Campaign Period: Entries will be accepted online starting on March 25th, 2017 and ending April 25th, 2017. All online entries must be received by April 25th, 2017.
  4. How to Enter: The Campaign must be entered by submitting an entry using the online form provided at https://www.burlingtonbytes.com/news/sticker-promotion-enter-win-250/. The entry must fulfill all Campaign requirements, as specified, to be eligible to win a prize. Entries that are incomplete or do not adhere to the rules or specifications may be disqualified at the sole discretion of Burlington Bytes.
  5. Prizes: The Winner(s) of the Campaign (the “Winner”) will receive $250 in cold hard cash money. Actual/appraised value may differ at time of prize award, and based on the faith and credit in the US gov’t – which is no small variance. The specifics of the prize shall be solely determined by Burlington Bytes. No prize substitution shall be permitted except at Burlington Bytes discretion. Any and all prize-related expenses, including without limitation any and all federal, state, and/or local taxes, shall be the sole responsibility of Winner. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by Winner is permitted. Acceptance of prize constitutes permission for Burlington Bytes to use Winner’s contest entry for purposes of advertising and trade without further compensation, unless prohibited by law.
  6. Odds: The odds of winning depend solely on the skill of the entrant and the mood of the selection committee tasked with picking a winner.
  7. Winner Selection and Notification: Winner will be selected by selection committee vote under the supervision of the Burlington Bytes’ office dog, Savannah. Winner will be notified by email, mail, or Facebook within five (5) days following selection of Winner. Burlington Bytes LLC shall have no liability for Winner’s failure to receive notices due to spam, junk e-mail or other security settings or for Winner’s provision of incorrect or otherwise non-functioning contact information. If Winner cannot be contacted, is ineligible, fails to claim the prize within 5 days from the time award notification was sent, or fails to timely return a completed and executed declaration and release as required, the prize may be forfeited and an alternate Winner selected. Receipt by Winner of the prize offered in this Campaign is conditioned upon compliance with any and all federal, state, and local laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY WINNER (AT BURLINGTON BYTES LLC‘S SOLE DISCRETION) WILL RESULT IN WINNER’S DISQUALIFICATION AS WINNER OF THE CAMPAIGN, AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.
  8. Rights Granted by You: By entering this content (e.g., photo, video, text, etc.), You understand and agree that Burlington Bytes LLC, anyone acting on behalf of Burlington Bytes, and Burlington Byte’s licensees, successors, and assigns, shall have the right, where permitted by law, to print, publish, broadcast, distribute, and use in any media now known or hereafter developed, in perpetuity and throughout the World, without limitation, your entry, name, portrait, picture, voice, likeness, image, statements about the Campaign, and biographical information for news, publicity, information, trade, advertising, public relations, and promotional purposes. without any further compensation, notice, review, or consent. By entering this content, You represent and warrant that your entry is an original work of authorship, and does not violate any third party’s proprietary or intellectual property rights. If your entry infringes upon the intellectual property right of another, You will be disqualified at the sole discretion of Burlington Bytes. If the content of your entry is claimed to constitute infringement of any proprietary or intellectual proprietary rights of any third party, You shall, at your sole expense, defend or settle against such claims. You shall indemnify, defend, and hold harmless Burlington Bytes from and against any suit, proceeding, claims, liability, loss, damage, costs or expense, which Burlington Bytes LLC may incur, suffer, or be required to pay arising out of such infringement or suspected infringement of any third party’s right.
  9. Terms & Conditions: Burlington Bytes reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Campaign should virus, bug, non-authorized human intervention, fraud, or other cause beyond Burlington Byte’s control corrupt or affect the administration, security, fairness, or proper conduct of the Campaign. In such case, Burlington Bytes may select the Winner from all eligible entries received prior to and/or after (if appropriate) the action taken by Burlington Bytes LLC.  Burlington Bytes reserves the right, in its sole discretion, to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Campaign or website or violates these Terms & Conditions. Burlington Bytes LLC has the right, in its sole discretion, to maintain the integrity of the Campaign, to void votes for any reason.Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Campaign may be a violation of criminal and civil laws. Should such attempt be made, Burlington Bytes reserves the right to seek damages to the fullest extent permitted by law.  Not to mention, your family will be incredibly disappointed in you.
  10. Limitation of Liability: By entering, You agree to release and hold harmless Burlington Bytes and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers, and directors from any liability, illness, injury, death, loss, litigation, claim, or damage that may occur, directly or indirectly, whether caused by negligence or not, from: (i) such entrant’s participation in the Campaign and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof; (ii) technical failures of any kind, including but not limited to the malfunction of any computer, cable, network, hardware, or software, or other mechanical equipment; (iii) the unavailability or inaccessibility of any transmissions, telephone, or Internet service; (iv) unauthorized human intervention in any part of the entry process or the Promotion; (v) electronic or human error in the administration of the Promotion or the processing of entries.
  11. Disputes: THIS Campaign IS GOVERNED BY THE LAWS OF THE STATE OF VERMONT, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Campaign, participant agrees that any and all disputes that cannot be resolved between the parties, and causes of action arising out of or connected with this Campaign, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Chittenden County, Vermont having jurisdiction. Further, in any such dispute, under no circumstances shall participant be permitted to obtain awards for, and hereby waives all rights to, punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this Campaign). Participant further waives all rights to have damages multiplied or increased.
  12. Privacy Policy: Subject to the terms and conditions of Section 8, information submitted with an entry is subject to the Privacy Policy stated on the Burlington Bytes LLC  website. To read the Privacy Policy,  click here.
  13. Winners List: To obtain a copy of the Winner’s name or a copy of these Official Rules, please first recognize that you are “that person”, then, mail your request along with a stamped, self-addressed envelope to: Burlington Bytes LLC 2 Church Street, Burlington Vermont 05401. Requests must be received no later than May 31st, 2017.
  14. Sponsor: The Sponsor of the Campaign is Burlington Bytes LLC, 2 Church Street Burlington Vermont, 05401
  15. Facebook: The Campaign hosted by Burlington Bytes LLC is in no way sponsored, endorsed, administered by, or associated with Facebook.
  16. By submitting entry to this contest, You, the Contestant, have affirmatively reviewed, accepted, and agreed to all of the Official Rules.

 

Our Digital Marketing Team is Hiring!

Careers

Our digital marketing team is growing and we’re currently hiring for a Digital Marketing Specialist to help us manage the ongoing digital marketing efforts we run on behalf of our clients. Find the job description below and apply online by emailing your resume directly to careers@burlingtonbytes.com.

Job Description
Title: Digital Marketing Specialist

Position: Full Time/ Salary

Company: Burlington Bytes

Location: Burlington, VT

Department: Digital Marketing

Summary: 
You are responsible for managing a significant portion of our recurring clients’ digital marketing efforts including but not limited to Paid Search (PPC) Advertising using Google AdWords & Bing AdCenter, Search Engine Optimization (SEO), Facebook & Social Media Advertising as well as Conversion Rate Optimization. A major component of your work will be focused on recommending and executing marketing campaigns across various digital marketing channels to ultimately derive an ROI for our clients. You will also be tasked with combining key performance indicators KPI’s, analytics, and user experience data in order to summarize campaign performance and provide concise, actionable recommendations for clients. This is a full time, salaried position with benefits.

Principle Responsibilities:
While working independently and as a collaborative member of a small team, your responsibilities will include:

  •   Initiate and execute new SEM / SEO campaigns for multiple clients in a variety of different industries
  •   Proactively monitor ongoing SEM / SEO campaigns and implement creative new strategies as needed to meet client needs and requirements
  •   Thoroughly analyze industry trends and client data to effectively A/B test different advertising copy, landing page designs, calls to action, or conversion funnels
  •   Provide feedback to design team as it relates to developing creative assets for various advertising campaigns
  •   Prepare monthly / quarterly client reports with new and creative suggestions for improving existing campaigns
  •   Occasionally interface with clients directly for the purposes of business development or deepening client relations
  •   Field questions on analytics or online marketing, and act as a mentor to Junior SEM / SEO analysts
  •   Stay up to date on current industry trends and best practices

QUALIFICATIONS:    

  •   1-3 years experience developing and managing digital marketing efforts on Paid Search, Organic Search, Display or Social Media required
  •   Google AdWords Certifications for Search, Display, Mobile, Video and/or Shopping a plus
  •   Strong analytical skills. Must be able to gather, analyze, summarize and present data clearly and concisely
  •   Strong proficiency working with Google Analytics
  •   Experience with Microsoft Office, especially Excel
  •   Exposure to eCommerce platforms such as WooCommerce, Magento, Shopify, 3D Cart, etc
  •   Knowledge of CRM and Project Management tools such as Basecamp, Asana, Harvest or ZenDesk

Core Competencies: 

  • Excellent communication and presentation skills
  • Attention to detail
  • Persistent drive for problem solving
  • Ability to resolve complex problems in an ever evolving environment
  • Demonstrated organizational skills, ability to handle multiple projects simultaneously
  • Ability to work independently and within a team
  • Highly responsive, flexible, and adaptable to changing priorities / deadlines
  • Ability to think critically and be creative.

To apply online, please email your your resume directly to careers@burlingtonbytes.com.

 

 

Nudity on Church Street

Nudity on Church Street

News

We spotted a nude man strolling on Church Street yesterday and posted it to Facebook, various media outlets stopped by the office today to get a comment.  Our leadership team has issued the following official statement…

Media Outlets,

Thank you for stopping by the Burlington Bytes office earlier today.  We apologize no one was in at the time to give an official statement on how the nude man on the street yesterday was impacting our Church Street business.  Upon your inquiry, we immediately formed an exploratory committee to determine how this situation could happen, and how we could prevent more au naturale pedestrians from wandering Church Street in the future.

 

The findings of our exploratory committee were striking.  While theories ranging from the man being an Emperor, to being the lost “UVM naked bike rider of 1969” were offered, we believe this was a case of an uninformed consumer.  Clearly this “in the buff” man had been searching online for clothes, and due to poor SEO, Google Adwords, and retargeting campaigns by local haberdasheries, he simply did not know where to buy clothes.  Our committee offered the following as a solution: If more local retailers had purchased Burlington Bytes’ digital marketing packages, consumers would be more informed, and we could reduce Church Street nudity by a staggering 76%.

 

Retailers interested in pursuing this noble option are encouraged to reach out to Pete Jewett at pete@burlingtonbytes.com for a free consultation

Big welcome to our new CEO, Andrew Stickney

Big welcome to our new CEO, Andrew Stickney

News

When I jumped out of Dealer.com with three clients in late 2010, a lot of people thought I was crazy.  With a baby on the way, I really had to pitch my wife on the vision.  I more or less ignored the rest of the naysayers, set up a desk in my spare bedroom and started putting in work.

In 2012,  my business partner, Jason, also made his exit from Dealer.com. We set up shop in his garage in the Old North End with two desks, two dogs, and about a dozen clients. Topher came on board to help us manage our growing advertising product a few months later.  Then came our first “developer”, a Champlain College Computer Science major who worked as our intern.

Spring of 2014,  Jason and his wife were starting to get tired of us parking in their driveway, using their bathroom, and working in the garage until late at night.  So we got our office on Church St and started painting and decorating and trying to make it look like “a real business”.   Our growth has continued to accelerate and we’ve pretty much maxed out the amount of staff we can fit in this office.  We’re up to 15 full-time staff and just over 200 clients that we work with on a regular basis.  Business is booming.

Jason and I are both in total agreement that we want to keep our foot on the pedal here.  Sometime last fall I started to realize that Burlington Bytes had outgrown my business management capabilities.  I can sell and build websites all day long, but I definitely get bored and fall short when it comes to spreadsheets, income statements, projections, state programs, human resou…… yawn. I just can’t do it.

Deciding to hire a CEO was the biggest business decision I’ve made since founding Burlington Bytes, deciding who to hire was pretty simple. A big welcome to Andrew Stickney, our new CEO.   Andrew was the VP of VCET for 5 years, and we’d meet every year or so to chat about Burlington Bytes. He’s worked with countless startups and has a unique understanding of how startups become mature businesses.  I was thrilled when he was excited about the prospect of joining Burlington Bytes, and after a few months of conversations, he’s officially on board.

I was admittedly nervous about handing over business management responsibilities before Andrew’s first day .  Two weeks in, and its apparent that this is one of the best moves I could have made to invest in the future success of Burlington Bytes.   Enough blogging, back to work, let’s keep the numbers doubling.

~Pete

Spring Into Action This Year. Get 25% Off a Digital Marketing Account Setup!

Spring Into Action This Year. Get 25% Off a Digital Marketing Account Setup!

Events

Spring into action this year. Get 25% off an initial setup of a Google AdWords or Facebook Advertising account.

Offer valid for new and existing clients not currently using Burlington Bytes Digital Marketing Services. Expires April 1, 2016.

Fill out the form below to sign-up or call us today at 802 – 448 – 4001 for details!

Contact Us:

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Another year, another WordPress default theme.

Another year, another WordPress default theme.

WordPress

At Burlington Bytes, we’re primarily a WordPress shop.  We do everything from building websites, to hosting and supporting websites, to building custom WordPress themes and plugins.  We love WordPress because its simple enough for a layperson to build a website, but extensible enough for our designers and developers to build almost anything we can imagine.

When you first download and install WordPress on your server, the first big question is “What do I want this site to look like?”  WordPress uses a theming system to handle the visual appearance of a site. Right out of the box WordPress will ship with a few different default themes from previous years, named after their respective year.  If you’re not struck by any of the default themes, you can find free WordPress themes in the WordPress Theme Directory, or purchase “Premium” themes on a marketplace like Themeforest.  At Burlington Bytes, we’ll sometimes start with a free or purchased theme and customize it for our client using a Child Theme.  More and more, we’ve been designing and developing totally custom themes using our own Bootstrap starter theme which lets us build responsive websites very efficiently.

Themes are built following a very specific format, using a combination of PHP, HTML, CSS, and JS.  The best way to learn how to build and modify themes is to set up a WordPress and dig in.   If you’re on a live site, you should make a “development” copy of your site to avoid knocking the site offline if you make an error.  You’re going to want to use a FTP program such as Filezilla, we don’t recommend ever using the built-in file editor.  Take frequent backups so you can restore, or better yet, use git or another form of version control.

Twenty Sixteen is this year’s default theme and is currently running on 600,000 active websites.  If you know what to look for, you’re going to see this theme all over the web for the next couple years.

Twenty Sixteen is responsive, with a mobile-first design.  Instead of being built for laptops/desktops with functionality to scale it down, this theme is built with mobile devices as the primary intended audience, and will scale up for laptops/desktops.  This is becoming a popular method of development as mobile usage continues to grow rapidly.

Twenty Sixteen is built for all audiences.  The theme has been deemed “Accessibility ready”, meaning its built to be accessible to audiences that may have disabilities.  According to the W3C’s Web Accessibility Initiative, there’s a lot that needs to be considered, from how the site zooms, how well it can be parsed by a screen-reading program, and a host of other auditory, cognitive, neurological  and physical considerations.   Twenty Sixteen is also RTL translation-ready, meaning it can be easily translated into a variety of languages for global audiences.

Finally, Twenty Sixteen is just another step in the WordPress community’s continual work towards being a platform that is approachable for all audiences.  It has a variety of color schemes built in, and is incredibly to use for anyone to get a website up and running with a minimal knowledge of code.  We’d encourage you to jump in head-first and start building.  If you break something, or want to take your website to the next-level, don’t hesitate to get in touch with our team of WordPress experts at Burlington Bytes.

 

Experienced LAMP Developer Wanted

Careers

We’re looking for an experienced LAMP developer to join our team full-time. Experience in WordPress is ideal, but not necessary if you’re capable of learning. We also do some Magento work, so experience on that platform would also be great. Work will be on one large project to start, and then a wide variety of projects as they come up. We have over 150 clients and advertise pretty heavily, so you’ll never know what’s next. Your work will be almost exclusively for the web, and it would be great to have a mix of front-end and back-end experience. Back-end examples would be migrating inventory between systems, setting up custom WP ad panels, dynamically creating product ads from products. Front-end work includes styling up responsive designs, using JS to make things move around on the screen, google mapping (maybe this is more back-end?) and much more. We’ve got a team of 11 with three experienced developers, so you’ll be in good company.

We have a fun office with a growing team and rapidly growing business, send your resume to careers@burlingtonbytes.com if you’re interested.