Driving Offline Purchases From Online Advertising

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We may be in a digital age of online sales and advertising, but many businesses still rely on in-person or over-the-phone transactions to drive a large percentage of sales. Maybe you have an up-and-coming bakery or small home-made furniture business, and you don’t see as much of a benefit to putting time or money into an online advertising. Well, I’m here to tell you that there is a concrete, measurable benefit to online advertising, even if the majority of your business is done offline!

Burlington, Vermont

photo: http://gotravelaz.com/burlington/

Sounds Too Good To Be True
We know it sounds biased coming from a digitally-focused company, but hear us out! Allow us to introduce you to Store Sales Conversion Tracking. It may not boast a sexy name, but trust us when we say that the results more than make up for that. With a few easy steps, we can match a click on your online ads to purchases made in your retail or brick & mortar store.

Okay, I’ll Bite… How Does It Work?
All we need to start is a recent export of your customer list which can include customer name, email, phone number, date & time of purchase and purchase amount. We then import that data into your Google AdWords account and Google AdWords then uses Customer Match to match your customer’s purchase information to link their initial click on your ad to a purchase that they made in your store. Think of it as a big game of connect the dots, where the picture at the end shows you how effective your online advertising efforts are–– the more information you have about your customers, the more dots you can connect.

I’m Sold, Sign Me Up!
We thought you might say that. So now for the shameless sales pitch portion of this blog post: If you think Store Sales Conversion Tracking could be right for your business, give us a shout at 802-448-4001 or go here. We’ll work our magic and bring your offline business into the digital age!

Digital Marketing Team Takes on Facebook Collection Ads

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In case you don’t follow internet marketing news as closely as we do (what can we say, we’re nerds), we’re here to tell you that Facebook recently released a new ad format that the digital marketing team at Burlington Bytes is really excited about. They’re called Collection Ads, and they’ll change the way you see ads for products on Facebook.

Catch me up.
So what’s the big deal with these ads anyway? According to Facebook Business, people are loving videos, and they want to see products featured as they exist in real life. So Facebook released a new ad format that gives the people what they want! A collection ad features a larger photo or video at the top of the ad, and then smaller product images underneath. When a potential customer clicks the ad, it funnels them to a place where they can make a purchase, giving the user a streamlined and interactive experience with the ad.

Any Other Benefits?
Definitely. Not only will this ad format hopefully get more people to look at and click on an ad, it also gives more insight to the marketer about the path a customer or potential customer took when they interacted with the ad. Plus, by including images for multiple products, the potential for a click is higher than it would be with just a single image.

So What Is Burlington Bytes Doing About It?
As you read this, the internet marketing team is hard at work creating new collection ads for our clients. If you don’t believe us, here’s a couple examples of what we’ve been working on.

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Pretty cool, right? We think so. If you think so too, feel free to get in touch with us and ask about how Burlington Bytes can use our skills in Facebook ads to get more leads and drive sales for your business!

Burlington Bytes: Wilderness Edition

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As a website design and internet advertising firm, it’s pretty safe to say that we’re comfortable with technology. We love things like coding websites, fixing broken links, and optimizing Google AdWords campaigns–– all of which is done in the safety of the indoors. So when we traded in our office for a tent, and our computers for the great outdoors, things got interesting.

 

Friday, 1:30 pm – Let the Games Begin

Once we’d closed up the office for the day, we descended upon our campsites with enthusiasm and set to the task of putting up our tents. Unfortunately, our enthusiasm proved to be short-lived as we struggled with broken tent rods and tiny hard-to-read instructions.

Friday, 2:30 pm – Cataloging of Supplies

Getting everything we needed to survive a weekend in the woods was no easy feat, so everyone needed to pitch in and bring whatever camping supplies they had. We may have forgotten a few things, but we had most of the essentials covered–– a machete, a couple hammocks, and beer.

In hammocks

All you need to go camping is a hammock, right?

 

Friday, 5:30 pm – Chow Time

For our first meal in the wilderness, we decided to keep it simple. It was burgers and hot dogs over the campfire for the main course, and of course, s’mores for dessert. Then it came time to sit around the campfire and tell scary stories–– mostly about websites crashing.

8:30 am – A Slow Start

As the sunlight began to stream in through the skylights in our tents, and the birds chirped, another sound could be heard–– the collective groaning of people who had spent an entire night trying to sleep on the ground. Needless to say, we weren’t exactly bright-eyed and bushy-tailed.

11:30 am – Smile!

The time had come for us to do what we came to do–– attempt to take a decent picture of the whole company. Luckily we’re a pretty good-looking group, so getting a good photo was one of the easier things that we did that weekend.

Behind the scenes of our company photo

Behind the scenes of our company photo

We may not have ended the weekend having become burly mountain men and women that could survive in the woods for weeks on end with nothing but a hatchet, but we did survive a weekend without our computers, and we got some great photos out of it, so I would call that a win.