Facebook Video Gets a Makeover

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Exciting news came down the pipeline from Facebook this week in regards to video advertising. We will be seeing a number of changes to this feature including – fading sound while scrolling, Vertical videos, watch and scroll, and a video/TV App. All of these improvements will allow for increased engagement with video ads and allow for a more user friendly experience.

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For the Digital Marketing Team at Burlington Bytes, Vertical videos are soon to be a big part of our advertising recommendations. Vertical videos, although widely categorized by creatives as being of lower quality, are surprisingly popular amongst consumers. Similar to Snapchat and Instagram, this view is appearing to become the “norm” for avid social users. Another obvious reason that this view is favored by consumers is the fact that we hold our phones vertically a vast majority of the time. Not to mention research found in a  Future in Focus study showed that nearly 80% of social media use now occurs on mobile devices – 61% on smartphones alone. Having been in beta since last August, Facebook is confident this new format will see favor from consumers.

As we move more towards video dominated platforms, Facebooks switch to vertical video is a clear step in that direction.  In recent months, Facebook has been pushing its live video feature, as well as incorporating video-sharing into both the Facebook mobile apps and Instagram. We expect to continue to see new features rolling out over the next several months.

 

 

 

Make Your Website Seen in 2017

Make Your Website Seen in 2017

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In a fast paced world of digital advertising, businesses often overlook a major piece of the online marketing puzzle: SEO. Search engine optimization isn’t just about making sure your website is easily interpreted and indexed by Google and other search engines, but it’s also about making sure your visitors can interpret the information you put in front of them.

No matter how much search engine algorithms change over time, websites are always going to compete for the coveted “above the fold” positions. Let’s take a look at how now more than ever, SEO is crucial for crafting a successful online presence for your business.

1- New Technology Evolves, so Does the Way We Optimize

With voice search assistants like Siri and Alexa gaining traction, you’ll want to be sure a conversational tone is used to create easily digestible content that jives with the evolving ways people search for information. When adding content to your site, don’t force it. Sound natural and make it easy for costumers to find what they’re looking for. What kinds of questions would a consumer be asking to find your business or learn more about your service? This is what we need to be asking as we optimize for the different ways people search both textually and verbally.

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2- Keep Content Fresh and Consistent

Search engines love to see fresh content appearing on websites. Updating content on a regular basis and keeping it relevant to your business will boost the potential of it being seen by potential customers. Relevant keyword rich blogs posted a few times a month on your site can have a strong impact. Think about the goal of a search engine: to put the most relevant content in front of a user based on their inquiry. With this in mind as content is crafted, you’ll strengthen your organic search traffic.

3- Social Media is Your Friend

Your website isn’t the only place customers are visiting to learn about your business. For optimal visibility, don’t forget to promote your brand on popular social media platforms like Facebook, Instagram, Twitter, Pinterest and others. They provide outlets for engaging with customers through promotions and eye-catching content or videos, giving them a larger insight into what your products or services are all about.

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4- Stick to the Basics

All hale header tags! They will always be beneficial when optimized with relevant keywords that help search engines crawl your site. The same goes for meta titles and meta descriptions. We can never rule out natural link building either, getting other reputable and related websites to link back to your site. This helps to boost its overall domain authority. The stronger it is, the more likely it is to show above the fold when relevant queries are typed into a search engine. A great tactic to do so is to craft a link building strategy that reaches out to possible vendors, contractors or directories that would list or mention your website and business.

5.-Mobile Matters

With mobile traffic increasing on a daily basis, search engines are now putting more emphasis on indexing mobile-friendly websites. Don’t forget to take into consideration how potential clients will be engaging with your website from various devices. The more responsive your site is, the more efficient it is at providing the best possible experience for customers.

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Keep these tips in mind as you craft your organic search strategies for the New Year. If you want your website seen in 2017, these tactics should be on your radar.

 

Written by: Sarah Cootey