Driving Offline Purchases From Online Advertising

Blog

We may be in a digital age of online sales and advertising, but many businesses still rely on in-person or over-the-phone transactions to drive a large percentage of sales. Maybe you have an up-and-coming bakery or small home-made furniture business, and you don’t see as much of a benefit to putting time or money into an online advertising. Well, I’m here to tell you that there is a concrete, measurable benefit to online advertising, even if the majority of your business is done offline!

Burlington, Vermont

photo: http://gotravelaz.com/burlington/

Sounds Too Good To Be True
We know it sounds biased coming from a digitally-focused company, but hear us out! Allow us to introduce you to Store Sales Conversion Tracking. It may not boast a sexy name, but trust us when we say that the results more than make up for that. With a few easy steps, we can match a click on your online ads to purchases made in your retail or brick & mortar store.

Okay, I’ll Bite… How Does It Work?
All we need to start is a recent export of your customer list which can include customer name, email, phone number, date & time of purchase and purchase amount. We then import that data into your Google AdWords account and Google AdWords then uses Customer Match to match your customer’s purchase information to link their initial click on your ad to a purchase that they made in your store. Think of it as a big game of connect the dots, where the picture at the end shows you how effective your online advertising efforts are–– the more information you have about your customers, the more dots you can connect.

I’m Sold, Sign Me Up!
We thought you might say that. So now for the shameless sales pitch portion of this blog post: If you think Store Sales Conversion Tracking could be right for your business, give us a shout at 802-448-4001 or go here. We’ll work our magic and bring your offline business into the digital age!

Digital Marketing Team Takes on Facebook Collection Ads

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In case you don’t follow internet marketing news as closely as we do (what can we say, we’re nerds), we’re here to tell you that Facebook recently released a new ad format that the digital marketing team at Burlington Bytes is really excited about. They’re called Collection Ads, and they’ll change the way you see ads for products on Facebook.

Catch me up.
So what’s the big deal with these ads anyway? According to Facebook Business, people are loving videos, and they want to see products featured as they exist in real life. So Facebook released a new ad format that gives the people what they want! A collection ad features a larger photo or video at the top of the ad, and then smaller product images underneath. When a potential customer clicks the ad, it funnels them to a place where they can make a purchase, giving the user a streamlined and interactive experience with the ad.

Any Other Benefits?
Definitely. Not only will this ad format hopefully get more people to look at and click on an ad, it also gives more insight to the marketer about the path a customer or potential customer took when they interacted with the ad. Plus, by including images for multiple products, the potential for a click is higher than it would be with just a single image.

So What Is Burlington Bytes Doing About It?
As you read this, the internet marketing team is hard at work creating new collection ads for our clients. If you don’t believe us, here’s a couple examples of what we’ve been working on.

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Pretty cool, right? We think so. If you think so too, feel free to get in touch with us and ask about how Burlington Bytes can use our skills in Facebook ads to get more leads and drive sales for your business!

Burlington Bytes: Wilderness Edition

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As a website design and internet advertising firm, it’s pretty safe to say that we’re comfortable with technology. We love things like coding websites, fixing broken links, and optimizing Google AdWords campaigns–– all of which is done in the safety of the indoors. So when we traded in our office for a tent, and our computers for the great outdoors, things got interesting.

 

Friday, 1:30 pm – Let the Games Begin

Once we’d closed up the office for the day, we descended upon our campsites with enthusiasm and set to the task of putting up our tents. Unfortunately, our enthusiasm proved to be short-lived as we struggled with broken tent rods and tiny hard-to-read instructions.

Friday, 2:30 pm – Cataloging of Supplies

Getting everything we needed to survive a weekend in the woods was no easy feat, so everyone needed to pitch in and bring whatever camping supplies they had. We may have forgotten a few things, but we had most of the essentials covered–– a machete, a couple hammocks, and beer.

In hammocks

All you need to go camping is a hammock, right?

 

Friday, 5:30 pm – Chow Time

For our first meal in the wilderness, we decided to keep it simple. It was burgers and hot dogs over the campfire for the main course, and of course, s’mores for dessert. Then it came time to sit around the campfire and tell scary stories–– mostly about websites crashing.

8:30 am – A Slow Start

As the sunlight began to stream in through the skylights in our tents, and the birds chirped, another sound could be heard–– the collective groaning of people who had spent an entire night trying to sleep on the ground. Needless to say, we weren’t exactly bright-eyed and bushy-tailed.

11:30 am – Smile!

The time had come for us to do what we came to do–– attempt to take a decent picture of the whole company. Luckily we’re a pretty good-looking group, so getting a good photo was one of the easier things that we did that weekend.

Behind the scenes of our company photo

Behind the scenes of our company photo

We may not have ended the weekend having become burly mountain men and women that could survive in the woods for weeks on end with nothing but a hatchet, but we did survive a weekend without our computers, and we got some great photos out of it, so I would call that a win.

 

Hey Maine, we’re coming back home!

News

Every time I meet a new client they ask where my accent is from.  No, I’m not from Boston, I’m from Maine. 

My co-founder and I were both born and raised in Maine.  We met while attending Champlain College in Burlington, and chose the “West Coast” as the location to start our business and our families.  Over the past 7 years, Burlington Bytes has grown to a team of 22 with a portfolio of over 300 clients.  When we started discussing how to expand into new markets, setting up shop in Portland was the obvious choice.  When we found a spot in the State Theatre, it was a done deal. We love Maine, and we’re planning on racking up some major mileage on Route 2 in the coming years.

Here’s a rundown of the services that we offer to businesses and organizations of any size:

Website Design & Development

We typically focus our website design and development on two core open-source platforms.  95% of our websites are built on WordPress, the other 5% are large e-commerce stores built on Magento.  Our websites are beautiful and functional, if you can dream it up, we can write the code.  Whether you need a simple lead generation site, or a complex enterprise website with API integrations, we’re your team.  We also frequently partner up with marketing departments and agencies to do their technical heavy lifting on projects.

Website Hosting & Support

We can host websites at any scale and have a support team at the ready to keep your website updated and help out with any problems that might arise.   We have a variety of packages to suit any business, from cost-effective cloud hosting to on-demand enterprise server clusters.  You can rest assured that we’ll keep your website backed-up, secure, and loading lightning fast.  We’ve worked with a client to host their website while they pitched on Shark Tank, and we handled the server configuration for live streaming of the 2017 Maine High School Basketball Tournament.

Digital Advertising & Marketing

Our digital marketing team will drive traffic to your website with SEO, and paid advertising platforms like Google AdWords and Facebook Ads. We offer A/B testing services to help you maximize your website’s ROI, and prove our results with custom reporting in Google Analytics.  Let’s drive more visitors to your website, and convert those visitors into paying customers.

You can get there from here, get in touch!

 

Sticker Promotion: Enter to Win $250!

Sticker Promotion: Enter to Win $250!

Blog News

The World’s Crappiest Social Media Promotion Ever

Burlington Bytes is crowdsourcing our latest promotion and challenging our fans, friends of fans, and friends of friends of fans to stick the Burlington Bytes logo sticker in the most creative places possible. If you snap a photo of the Burlington Bytes sticker placed somewhere creative then tag Burlington Bytes, you could win a whopping $250.00 and never work again for the rest of your life. If the $250.00 isn’t exciting enough for you, wait there’s more! Your sticker image may also be featured in the upcoming Burlington Bytes calendar… but stay tuned on that because if the calendar is anything like this promotion it might also fall completely flat on it’s face.

Follow the steps below and we look forward to wading through your not-so-safe-for-work submissions on Facebook & Instagram.

To Enter:

Step 1: Fill out the form at the bottom of this page and send us your physical mailing address.

Step 2: We’ll mail you Burlington Bytes logo stickers to use for the promotion. 

Step 3: Once you get those stickers, place said stickers in the most creative places you can think of. We’re hoping for some quintessential Vermontiness, like the back half of a Cow somewhere roaming around in a pasture but we’re also open to any outrageously, crude and wildly inappropriate but hilarious placements of stickers. Let’s just try and avoid being extremely offensive…

Step 4: Take a picture of your sticker placement, post it to Facebook or Instagram then tag Burlington Bytes (Burlington Bytes@burlingtonbytes) in the image.

Step 5: Once we’re tagged, our expert panel of sticker placement engineers, who are experts mind you, will review your submissions and pick a winning photo. If you win, we’ll mail you your $250.00 Visa or you can come pick it up or whatever. I don’t know, this wasn’t my idea.

Terms & Conditions Apply

Fill out this form to enter:

Terms & Conditions 

NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING.

  1. Eligibility: The World’s Crappiest Social Media Promotion Ever contest is open only to those who sign up at https://www.burlingtonbytes.com/news/sticker-promotion-enter-win-250/ and who are at least eighteen years old  as of the date of entry.The Campaign is only open to legal residents of the United States, and is void where prohibited by law. Employees of Burlington Bytes LLC (“Burlington Bytes”), its affiliates, subsidiaries, advertising and promotion agencies, and suppliers, (collectively the “Employees”), and immediate family members and/or those living in the same household of Employees are not eligible to participate in the Campaign. The Campaign is subject to all applicable federal, state, and local laws and regulations. Void where prohibited.
  2. Agreement to Rules: By participating, the Contestant (“You”) agree to be fully unconditionally bound by these Rules, and You represent and warrant that You meet the eligibility requirements. In addition, You agree to accept the decisions of Burlington Bytes, in its sole and absolute discretion, as final and binding as it relates to the content of this Campaign.  You agree to abide by all applicable laws, rules, regulations and refrain from any illegal conduct (including defacing or trespassing upon the property of any third party)  in connection with your participation in the Campaign.
  3. Campaign Period: Entries will be accepted online starting on March 25th, 2017 and ending April 25th, 2017. All online entries must be received by April 25th, 2017.
  4. How to Enter: The Campaign must be entered by submitting an entry using the online form provided at https://www.burlingtonbytes.com/news/sticker-promotion-enter-win-250/. The entry must fulfill all Campaign requirements, as specified, to be eligible to win a prize. Entries that are incomplete or do not adhere to the rules or specifications may be disqualified at the sole discretion of Burlington Bytes.
  5. Prizes: The Winner(s) of the Campaign (the “Winner”) will receive $250 in cold hard cash money. Actual/appraised value may differ at time of prize award, and based on the faith and credit in the US gov’t – which is no small variance. The specifics of the prize shall be solely determined by Burlington Bytes. No prize substitution shall be permitted except at Burlington Bytes discretion. Any and all prize-related expenses, including without limitation any and all federal, state, and/or local taxes, shall be the sole responsibility of Winner. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by Winner is permitted. Acceptance of prize constitutes permission for Burlington Bytes to use Winner’s contest entry for purposes of advertising and trade without further compensation, unless prohibited by law.
  6. Odds: The odds of winning depend solely on the skill of the entrant and the mood of the selection committee tasked with picking a winner.
  7. Winner Selection and Notification: Winner will be selected by selection committee vote under the supervision of the Burlington Bytes’ office dog, Savannah. Winner will be notified by email, mail, or Facebook within five (5) days following selection of Winner. Burlington Bytes LLC shall have no liability for Winner’s failure to receive notices due to spam, junk e-mail or other security settings or for Winner’s provision of incorrect or otherwise non-functioning contact information. If Winner cannot be contacted, is ineligible, fails to claim the prize within 5 days from the time award notification was sent, or fails to timely return a completed and executed declaration and release as required, the prize may be forfeited and an alternate Winner selected. Receipt by Winner of the prize offered in this Campaign is conditioned upon compliance with any and all federal, state, and local laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY WINNER (AT BURLINGTON BYTES LLC‘S SOLE DISCRETION) WILL RESULT IN WINNER’S DISQUALIFICATION AS WINNER OF THE CAMPAIGN, AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.
  8. Rights Granted by You: By entering this content (e.g., photo, video, text, etc.), You understand and agree that Burlington Bytes LLC, anyone acting on behalf of Burlington Bytes, and Burlington Byte’s licensees, successors, and assigns, shall have the right, where permitted by law, to print, publish, broadcast, distribute, and use in any media now known or hereafter developed, in perpetuity and throughout the World, without limitation, your entry, name, portrait, picture, voice, likeness, image, statements about the Campaign, and biographical information for news, publicity, information, trade, advertising, public relations, and promotional purposes. without any further compensation, notice, review, or consent. By entering this content, You represent and warrant that your entry is an original work of authorship, and does not violate any third party’s proprietary or intellectual property rights. If your entry infringes upon the intellectual property right of another, You will be disqualified at the sole discretion of Burlington Bytes. If the content of your entry is claimed to constitute infringement of any proprietary or intellectual proprietary rights of any third party, You shall, at your sole expense, defend or settle against such claims. You shall indemnify, defend, and hold harmless Burlington Bytes from and against any suit, proceeding, claims, liability, loss, damage, costs or expense, which Burlington Bytes LLC may incur, suffer, or be required to pay arising out of such infringement or suspected infringement of any third party’s right.
  9. Terms & Conditions: Burlington Bytes reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Campaign should virus, bug, non-authorized human intervention, fraud, or other cause beyond Burlington Byte’s control corrupt or affect the administration, security, fairness, or proper conduct of the Campaign. In such case, Burlington Bytes may select the Winner from all eligible entries received prior to and/or after (if appropriate) the action taken by Burlington Bytes LLC.  Burlington Bytes reserves the right, in its sole discretion, to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Campaign or website or violates these Terms & Conditions. Burlington Bytes LLC has the right, in its sole discretion, to maintain the integrity of the Campaign, to void votes for any reason.Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Campaign may be a violation of criminal and civil laws. Should such attempt be made, Burlington Bytes reserves the right to seek damages to the fullest extent permitted by law.  Not to mention, your family will be incredibly disappointed in you.
  10. Limitation of Liability: By entering, You agree to release and hold harmless Burlington Bytes and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers, and directors from any liability, illness, injury, death, loss, litigation, claim, or damage that may occur, directly or indirectly, whether caused by negligence or not, from: (i) such entrant’s participation in the Campaign and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof; (ii) technical failures of any kind, including but not limited to the malfunction of any computer, cable, network, hardware, or software, or other mechanical equipment; (iii) the unavailability or inaccessibility of any transmissions, telephone, or Internet service; (iv) unauthorized human intervention in any part of the entry process or the Promotion; (v) electronic or human error in the administration of the Promotion or the processing of entries.
  11. Disputes: THIS Campaign IS GOVERNED BY THE LAWS OF THE STATE OF VERMONT, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Campaign, participant agrees that any and all disputes that cannot be resolved between the parties, and causes of action arising out of or connected with this Campaign, shall be resolved individually, without resort to any form of class action, exclusively before a court located in Chittenden County, Vermont having jurisdiction. Further, in any such dispute, under no circumstances shall participant be permitted to obtain awards for, and hereby waives all rights to, punitive, incidental, or consequential damages, including reasonable attorney’s fees, other than participant’s actual out-of-pocket expenses (i.e. costs associated with entering this Campaign). Participant further waives all rights to have damages multiplied or increased.
  12. Privacy Policy: Subject to the terms and conditions of Section 8, information submitted with an entry is subject to the Privacy Policy stated on the Burlington Bytes LLC  website. To read the Privacy Policy,  click here.
  13. Winners List: To obtain a copy of the Winner’s name or a copy of these Official Rules, please first recognize that you are “that person”, then, mail your request along with a stamped, self-addressed envelope to: Burlington Bytes LLC 2 Church Street, Burlington Vermont 05401. Requests must be received no later than May 31st, 2017.
  14. Sponsor: The Sponsor of the Campaign is Burlington Bytes LLC, 2 Church Street Burlington Vermont, 05401
  15. Facebook: The Campaign hosted by Burlington Bytes LLC is in no way sponsored, endorsed, administered by, or associated with Facebook.
  16. By submitting entry to this contest, You, the Contestant, have affirmatively reviewed, accepted, and agreed to all of the Official Rules.