Driving Offline Purchases From Online Advertising
We may be in a digital age of online sales and advertising, but many businesses still rely on in-person or over-the-phone transactions to drive a large percentage of sales. Maybe you have an up-and-coming bakery or small home-made furniture business, and you don’t see as much of a benefit to putting time or money into an online advertising. Well, I’m here to tell you that there is a concrete, measurable benefit to online advertising, even if the majority of your business is done offline!
Sounds Too Good To Be True
We know it sounds biased coming from a digitally-focused company, but hear us out! Allow us to introduce you to Store Sales Conversion Tracking. It may not boast a sexy name, but trust us when we say that the results more than make up for that. With a few easy steps, we can match a click on your online ads to purchases made in your retail or brick & mortar store.
Okay, I’ll Bite… How Does It Work?
All we need to start is a recent export of your customer list which can include customer name, email, phone number, date & time of purchase and purchase amount. We then import that data into your Google AdWords account and Google AdWords then uses Customer Match to match your customer’s purchase information to link their initial click on your ad to a purchase that they made in your store. Think of it as a big game of connect the dots, where the picture at the end shows you how effective your online advertising efforts are–– the more information you have about your customers, the more dots you can connect.
I’m Sold, Sign Me Up!
We thought you might say that. So now for the shameless sales pitch portion of this blog post: If you think Store Sales Conversion Tracking could be right for your business, give us a shout at 802-448-4001 or go here. We’ll work our magic and bring your offline business into the digital age!