Boat Headquarters – Swanton, VT

Client: Boat Headquarters

Year: 2014

What they do

Boat Headquarters was opened by Kevin Lothian in 1993 as a one-stop-shop for all things boating in Franklin County, Vermont. Located just minutes from the beautiful shores of Lake Champlain, Boat Headquarters handles all aspects of the buying and selling process, and they also have a parts and service center. Aside from their reputation for exceptional customer service, Boat Headquarters is known for having the largest selection of pontoon boats in the State of Vermont.

What we’re doing

Boat Headquarters needed a web presence to match their scale as Northern Vermont’s largest boat dealer. In addition to heavily customizing a premium WordPress template according to the Client’s vision, we spent a few days on-site taking photos in order to create individual pages for new and used inventory. The process for contacting with Boat Headquarters was also streamlined with multiple conversion hooks. We continue to manage their website, and act as business advisers when it come to the online marketing of Boat Headquarters.