Facebook Video Gets a Makeover

Blog

Exciting news came down the pipeline from Facebook this week in regards to video advertising. We will be seeing a number of changes to this feature including – fading sound while scrolling, Vertical videos, watch and scroll, and a video/TV App. All of these improvements will allow for increased engagement with video ads and allow for a more user friendly experience.

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For the Digital Marketing Team at Burlington Bytes, Vertical videos are soon to be a big part of our advertising recommendations. Vertical videos, although widely categorized by creatives as being of lower quality, are surprisingly popular amongst consumers. Similar to Snapchat and Instagram, this view is appearing to become the “norm” for avid social users. Another obvious reason that this view is favored by consumers is the fact that we hold our phones vertically a vast majority of the time. Not to mention research found in a  Future in Focus study showed that nearly 80% of social media use now occurs on mobile devices – 61% on smartphones alone. Having been in beta since last August, Facebook is confident this new format will see favor from consumers.

As we move more towards video dominated platforms, Facebooks switch to vertical video is a clear step in that direction.  In recent months, Facebook has been pushing its live video feature, as well as incorporating video-sharing into both the Facebook mobile apps and Instagram. We expect to continue to see new features rolling out over the next several months.

 

 

 

Our Digital Marketing Team is Hiring!

Careers

Our digital marketing team is growing and we’re currently hiring for a Digital Marketing Specialist to help us manage the ongoing digital marketing efforts we run on behalf of our clients. Find the job description below and apply online by emailing your resume directly to careers@burlingtonbytes.com.

Job Description
Title: Digital Marketing Specialist

Position: Full Time/ Salary

Company: Burlington Bytes

Location: Burlington, VT

Department: Digital Marketing

Summary: 
You are responsible for managing a significant portion of our recurring clients’ digital marketing efforts including but not limited to Paid Search (PPC) Advertising using Google AdWords & Bing AdCenter, Search Engine Optimization (SEO), Facebook & Social Media Advertising as well as Conversion Rate Optimization. A major component of your work will be focused on recommending and executing marketing campaigns across various digital marketing channels to ultimately derive an ROI for our clients. You will also be tasked with combining key performance indicators KPI’s, analytics, and user experience data in order to summarize campaign performance and provide concise, actionable recommendations for clients. This is a full time, salaried position with benefits.

Principle Responsibilities:
While working independently and as a collaborative member of a small team, your responsibilities will include:

  •   Initiate and execute new SEM / SEO campaigns for multiple clients in a variety of different industries
  •   Proactively monitor ongoing SEM / SEO campaigns and implement creative new strategies as needed to meet client needs and requirements
  •   Thoroughly analyze industry trends and client data to effectively A/B test different advertising copy, landing page designs, calls to action, or conversion funnels
  •   Provide feedback to design team as it relates to developing creative assets for various advertising campaigns
  •   Prepare monthly / quarterly client reports with new and creative suggestions for improving existing campaigns
  •   Occasionally interface with clients directly for the purposes of business development or deepening client relations
  •   Field questions on analytics or online marketing, and act as a mentor to Junior SEM / SEO analysts
  •   Stay up to date on current industry trends and best practices

QUALIFICATIONS:    

  •   1-3 years experience developing and managing digital marketing efforts on Paid Search, Organic Search, Display or Social Media required
  •   Google AdWords Certifications for Search, Display, Mobile, Video and/or Shopping a plus
  •   Strong analytical skills. Must be able to gather, analyze, summarize and present data clearly and concisely
  •   Strong proficiency working with Google Analytics
  •   Experience with Microsoft Office, especially Excel
  •   Exposure to eCommerce platforms such as WooCommerce, Magento, Shopify, 3D Cart, etc
  •   Knowledge of CRM and Project Management tools such as Basecamp, Asana, Harvest or ZenDesk

Core Competencies: 

  • Excellent communication and presentation skills
  • Attention to detail
  • Persistent drive for problem solving
  • Ability to resolve complex problems in an ever evolving environment
  • Demonstrated organizational skills, ability to handle multiple projects simultaneously
  • Ability to work independently and within a team
  • Highly responsive, flexible, and adaptable to changing priorities / deadlines
  • Ability to think critically and be creative.

To apply online, please email your your resume directly to careers@burlingtonbytes.com.

 

 

Spring Into Action This Year. Get 25% Off a Digital Marketing Account Setup!

Spring Into Action This Year. Get 25% Off a Digital Marketing Account Setup!

Events

Spring into action this year. Get 25% off an initial setup of a Google AdWords or Facebook Advertising account.

Offer valid for new and existing clients not currently using Burlington Bytes Digital Marketing Services. Expires April 1, 2016.

Fill out the form below to sign-up or call us today at 802 – 448 – 4001 for details!

Contact Us:

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From Print to Digital: Advertising in 2014

News News & Updates Testimonials

We’ve managed Over $1 million in digital advertising spend for our clients!

We’ve been managing our clients’ digital advertising campaigns since the end of 2011, and in that time both our company and the industry have grown significantly. Successful advertising is moving away from print, radio, and television, and moving towards digital. In the past three years, we’ve reached over $1 million on digital advertising, generating over 13,000 trackable leads for our customers (the actual number is much more).

So, what is digital advertising and why is it so successful? The digital advertising that we manage for our clients consists of two main components – Google Adwords and Facebook.

Google Adwords helps bring visitors to your website and in contact by:

  • Display Ads: Allows you to target specific demographics and websites to show banner ads to your target audience.
  • Re-Marketing: If a visitor comes to your website and leaves, you can show them display ads to bring them back and generate a lead/sale.
  • Pay-Per-Click: Paying to put your site at the top of search results and paying per clicks.
Pay-Per-Click Advertising

Pay-Per-Click Advertising

Facebook also allows for display ads, with the added feature of using their wealth of information on their users. We can target a very specific group of people with your company’s message on Facebook. The other type of advertising on Facebook is post boosting. If you’re running a sale, having an event, or want to get the word out to a large group of people, paying to promote your post (while also being able to target a specific group of people) gets great results.

One of our clients (Mike from Green Mountain Basement Solutions) has seen great success since we’ve been running his digital advertising campaign. He says,

“I used to stumble upon people who had work done and they would see me at a gas station or they would see our truck and they would say ‘geez, I just had some work done on my house, where are you located? So there was a constant questioning from people because they couldn’t find us on the Internet at all. You’re talking tens of thousands of dollars to fix a basement – it means something that they’re able to find us and now we’re the first, second, or third on that search. We truly believe our company is better than other companies, but if people can’t find us than we can’t get the chance to show them why we’re better or what we do. After two times of investing thousands of dollars, prior to finding Burlington Bytes, we didn’t have a presence at all. It’s made a huge difference –  It’s made a difference of our phone not ringing to ringing. There is a lot of consistency in our business now.”

The experts agree. A study from Magna Global found that digital media advertising revenue grew 17% in 2013 to $43 billion and is set to surpass total television advertising revenue by 2018. (adweek.com) It makes sense – More and more people are not only on the internet and using computers, but are also browsing and using Social Media everywhere they go on their mobile devices.

We’ve expanded to keep up with the rapidly growing and changing market of digital advertising. In the fall of 2013, we hired Topher Liddle as our Director of Advertising and have seen a significant rise in both ad spend and leads for our customers. We work with advertising budgets of any size and are happy to help your business grow through successful digital advertising.

To learn more about our advertising programs, please contact us.