Make Your Website Seen in 2017

Make Your Website Seen in 2017

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In a fast paced world of digital advertising, businesses often overlook a major piece of the online marketing puzzle: SEO. Search engine optimization isn’t just about making sure your website is easily interpreted and indexed by Google and other search engines, but it’s also about making sure your visitors can interpret the information you put in front of them.

No matter how much search engine algorithms change over time, websites are always going to compete for the coveted “above the fold” positions. Let’s take a look at how now more than ever, SEO is crucial for crafting a successful online presence for your business.

1- New Technology Evolves, so Does the Way We Optimize

With voice search assistants like Siri and Alexa gaining traction, you’ll want to be sure a conversational tone is used to create easily digestible content that jives with the evolving ways people search for information. When adding content to your site, don’t force it. Sound natural and make it easy for costumers to find what they’re looking for. What kinds of questions would a consumer be asking to find your business or learn more about your service? This is what we need to be asking as we optimize for the different ways people search both textually and verbally.

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2- Keep Content Fresh and Consistent

Search engines love to see fresh content appearing on websites. Updating content on a regular basis and keeping it relevant to your business will boost the potential of it being seen by potential customers. Relevant keyword rich blogs posted a few times a month on your site can have a strong impact. Think about the goal of a search engine: to put the most relevant content in front of a user based on their inquiry. With this in mind as content is crafted, you’ll strengthen your organic search traffic.

3- Social Media is Your Friend

Your website isn’t the only place customers are visiting to learn about your business. For optimal visibility, don’t forget to promote your brand on popular social media platforms like Facebook, Instagram, Twitter, Pinterest and others. They provide outlets for engaging with customers through promotions and eye-catching content or videos, giving them a larger insight into what your products or services are all about.

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4- Stick to the Basics

All hale header tags! They will always be beneficial when optimized with relevant keywords that help search engines crawl your site. The same goes for meta titles and meta descriptions. We can never rule out natural link building either, getting other reputable and related websites to link back to your site. This helps to boost its overall domain authority. The stronger it is, the more likely it is to show above the fold when relevant queries are typed into a search engine. A great tactic to do so is to craft a link building strategy that reaches out to possible vendors, contractors or directories that would list or mention your website and business.

5.-Mobile Matters

With mobile traffic increasing on a daily basis, search engines are now putting more emphasis on indexing mobile-friendly websites. Don’t forget to take into consideration how potential clients will be engaging with your website from various devices. The more responsive your site is, the more efficient it is at providing the best possible experience for customers.

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Keep these tips in mind as you craft your organic search strategies for the New Year. If you want your website seen in 2017, these tactics should be on your radar.

 

Written by: Sarah Cootey

Common Google Analytics Pitfalls – Getting It Right the First Time

Common Google Analytics Pitfalls – Getting It Right the First Time

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When implemented and interpreted properly, Google Analytics can be an extremely useful tool in digital marketing. Since 2005 when Google acquired Urchin and began re-branding it as Google Analytics, the web statistics analysis tool has given site operators immense insight into their traffic. It is widely used, partly because of the full-featured free version, and partly due to ease of use compared to other analytics suites. This ease of use can be deceptive, however. Even Google makes it sound like getting their tracking code on every page of your site is the only thing you need to do to get meaningful data. While it is true this gets you most of the way, there are several things you should do for every Analytics installation to get the most meaningful data.

The Impact of Misconfiguration

An improperly configured Google Analytics installation may contain wildly skewed numbers or no data at all. In many instances, this is irrecoverable due to the way hits are aggregated. All data coming in from your tag is tallied for each of your views with the current configuration. If, say, you made a mistake and unintentionally filtered out most of your traffic, you would not be able to recover that data since it was never really recorded at all. This is the reason getting your configuration right the first time around is so important.

Without further delay, we present the top symptoms of bad data in Analytics, and how to avoid them.

  1. No data or extremely low hit counts: most of the time this is caused by the tag not firing at all, or a configuration causing the data to be filtered out. Google provides a Chrome Extension, Tag Assistant, that can tell you if your tag is firing, if it’s inserted in the wrong place, or other tag issues. Make sure the tag is added exactly as specified, right before the closing </head> tag.
  2. Data includes non-human visitors: Analytics excludes some obviously non-human traffic by default, but you may still see spam in your Referral reports or visitors supposedly from completely unrelated organic search keywords. The first step to preventing this is to check “Exclude all hits from known bots and spiders” in the View Settings. To filter remaining referral or organic search keyword spam from your report, create an “excluding spam” segment and use regular expressions to exclude spam you’ve received before. When this segment is used in report views, historic data will be filtered, so this is particularly useful for cleaning up misconfigured data. This LunaMetrics article goes more in-depth about blocking known bots before delving into satire after Step 3.
  3. Session doubling: your site’s session count can end up completely doubled for several reasons. If your site spans multiple subdomains or permits access to both www-prefixed and non-www versions, a new session may be started when the visitor crosses subdomains. Google Analytics is often able to identify this automatically. If you haven’t already done so, you should decide on a canonical domain, whether it’s www.yourdomain.com or just yourdomain.com, then redirect all requests to the canonical domain. Google’s Search Console help docs discuss this further.
  4. Hit doubling: almost always this is because your tag is firing twice. Tag Assistant can identify this and help you find where the duplicate tag is so you can remove it. If multiple Tag Manager containers are on your site, only one should be sending pageviews to Analytics. Google Analytics should be only added once per page, to every page, in the same spot.
  5. No data in Conversion reports: GA does not set up any goals by default. Goals are used to create the Conversion reports and help you understand the behavior of your various demographics. Goals should be significant marketing events, like selling a product or capturing a lead form. If possible you should set a Goal Value. For example, if you know the average lead makes your company $200, use that as the Goal Value, and you’ll be better prepared to visualize ROI for advertising spend or media campaigns.
  6. Sparse data on organic search: Analytics’ data on visitors from search engines has gradually become less detailed over the years. One way Google has come up with to improve this data source is to connect your Analytics Account to a verified Search Console profile. Most likely, you’re primarily getting search traffic from Google and this link can fill in some gap in your data there. Search Console contains several other useful tools so this is a must for any site you want good data on, and extra control and insight into your SEO.
  7. No eCommerce data: additional setup is required to track purchases and product interest in a way Analytics can parse it properly. Most popular eCommerce platforms will have plugins to automatically send this special data. More information about eCommerce tracking is available in Google’s help docs.

When you sign up to have a site built or maintained by Burlington Bytes, you’re signing up for the expertise of Analytics professionals at your fingertips. As a Google Partner, we have demonstrated our proficiency with all variants of Analytics configurations and extracting actionable Business Intelligence from the resulting data. Whether you need a new site built, or just some fixes to your Analytics profile, get in touch with us and we’ll be happy to help you out.

Our Digital Marketing Team is Hiring!

Careers

Our digital marketing team is growing and we’re currently hiring for a Digital Marketing Specialist to help us manage the ongoing digital marketing efforts we run on behalf of our clients. Find the job description below and apply online by emailing your resume directly to careers@burlingtonbytes.com.

Job Description
Title: Digital Marketing Specialist

Position: Full Time/ Salary

Company: Burlington Bytes

Location: Burlington, VT

Department: Digital Marketing

Summary: 
You are responsible for managing a significant portion of our recurring clients’ digital marketing efforts including but not limited to Paid Search (PPC) Advertising using Google AdWords & Bing AdCenter, Search Engine Optimization (SEO), Facebook & Social Media Advertising as well as Conversion Rate Optimization. A major component of your work will be focused on recommending and executing marketing campaigns across various digital marketing channels to ultimately derive an ROI for our clients. You will also be tasked with combining key performance indicators KPI’s, analytics, and user experience data in order to summarize campaign performance and provide concise, actionable recommendations for clients. This is a full time, salaried position with benefits.

Principle Responsibilities:
While working independently and as a collaborative member of a small team, your responsibilities will include:

  •   Initiate and execute new SEM / SEO campaigns for multiple clients in a variety of different industries
  •   Proactively monitor ongoing SEM / SEO campaigns and implement creative new strategies as needed to meet client needs and requirements
  •   Thoroughly analyze industry trends and client data to effectively A/B test different advertising copy, landing page designs, calls to action, or conversion funnels
  •   Provide feedback to design team as it relates to developing creative assets for various advertising campaigns
  •   Prepare monthly / quarterly client reports with new and creative suggestions for improving existing campaigns
  •   Occasionally interface with clients directly for the purposes of business development or deepening client relations
  •   Field questions on analytics or online marketing, and act as a mentor to Junior SEM / SEO analysts
  •   Stay up to date on current industry trends and best practices

QUALIFICATIONS:    

  •   1-3 years experience developing and managing digital marketing efforts on Paid Search, Organic Search, Display or Social Media required
  •   Google AdWords Certifications for Search, Display, Mobile, Video and/or Shopping a plus
  •   Strong analytical skills. Must be able to gather, analyze, summarize and present data clearly and concisely
  •   Strong proficiency working with Google Analytics
  •   Experience with Microsoft Office, especially Excel
  •   Exposure to eCommerce platforms such as WooCommerce, Magento, Shopify, 3D Cart, etc
  •   Knowledge of CRM and Project Management tools such as Basecamp, Asana, Harvest or ZenDesk

Core Competencies: 

  • Excellent communication and presentation skills
  • Attention to detail
  • Persistent drive for problem solving
  • Ability to resolve complex problems in an ever evolving environment
  • Demonstrated organizational skills, ability to handle multiple projects simultaneously
  • Ability to work independently and within a team
  • Highly responsive, flexible, and adaptable to changing priorities / deadlines
  • Ability to think critically and be creative.

To apply online, please email your your resume directly to careers@burlingtonbytes.com.

 

 

Thank You For Joining Us For Our Web & Wine Night!

Thank You For Joining Us For Our Web & Wine Night!

Blog

It has been a couple of days since we hosted the first Web & Wine night – and while slightly delayed, we want to express our deep gratitude for those of us who joined us!  We were very fortunate to have partners like EB Strong’s, the Lake Champlain Regional Chamber of Commerce, Pete Kenseth, and Baker Distributing, who helped us put the event on!

Our goal for this event, was to bring people together to have a fun evening, but also have them take away at least a tidbit about digital marketing, design, SEO or wine.  Our hope is that we accomplished that!  To that end, we have posted the slide decks from Web & Wine here. If you have any questions on what was covered, you can contact the person directly at their email on the slides.

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Additionally, we would like to thank the community who support trying different events like this, joining us after hours, and being open to different ideas.  It helps us be more creative, progressive, and let’s face it..more fun.

Lastly, if you’d like to read a recap of Pete Kenseth’s presentation on “The Effects of Terroir and Winemaker Influence” from this evening, check out his website, Truth In Juice: Myth-Free Wine Education & Commentary.

Have a great summer!